Me and Earl and The Dying Girl - Poster Analysis

What I like about this poster for 'Me and Earl and The Dying Girl' is the tagline 'this is the poster where you meet'. Like many other taglines, it is directly talking to the audience, however it is unconventional as it referring to itself as a piece of constructed text and therefore makes it unique and stand out. It also introduces the idea that there may be other posters, and I know that there are and they all follow the same pattern of having a tagline which begins with 'this is the poster where'. This a cool tagline to have for an indie film, and as ours is going to be indie, I want my tagline to stand out and not be stereotypical otherwise I do not think it would be rememberable. Another tagline that is used at the top is 'A little friendship never killed anyone', and much like TFIOS, this pun relating to death is comedic and clever as it directly contrasts with the title about the girl being dying. It is also a known quote so it has already made itself rememberable and does the audience a favour as they have to put in just that little less bit of effort in our to remember it.
The colours play an important role in this poster, especially the orange because it is a contrasting colour amongst the blue and therefore it stands out. The creators have taken this to their advantage to use this as a highlight piece to pull out the most important information; the awards, the tagline and 'summer'. The awards show that this is a critically acclaimed film and so builds a good impression, the orange of the tagline makes it stand out even more and to read this before the title makes a cohesive sentence that can come across as very clever, and the date stands out in the rest of the text at the bottom so a viewer can know when to expect to see it in cinemas. I like the idea of having complimentary colours as a colour theme because they stand out against each other but still suit so there can be a nice looking colour palette made around it. For example in this poster, the colours all have a similar muted tone so they all looking fitting together, instead of some being very bright and some not.
Another unconventional and interesting thing that I like about this is that the characters are at a smaller ratio to the title and have been placed around and in it. Furthermore they have been placed next to their name so it is another way it ties into the clever idea of introducing the audience to the character, and also who is the main character (through the use of 'me') which tells us that it is his narration. It also creates a personal relationship with the viewer as it is as if they are being personally introduced to these people before they get to know them more. In a way it could spark the sense of politeness in a viewer, because they have been introduced they could feel as if they need to watch this film to get to know the characters more, and also they do not want to just get a little bit of information and nothing more, they want to know the whole thing. I like that our title has a characters name in it so similar to this the audience are already getting to know who Ava is and something about her character from how we present her on the poster, so we need to present her in an intriguing and interesting way to engage the audience so they come to watch the film.
A feature that is good to have on the poster, as well as relating it to the indie style is the film festival awards in the top left. The reef symbol is quite recognisable so it will catch the viewers attention and then they can go on to see that this film is award winning at sundance, which is a big festival that even non film fans will have heard of, and therefore it must be good. Even though my film is not real and will not have won any awards, I think this could be a good accreditation(?) to put on my film poster as it makes it seem authentic and shows it in a good light.
Overall I really like all the clever features that have been used in this poster to engage the audience as well as referring to itself as a piece of constructed fiction. Similar to the other indie film of the same genre, Submarine, I really like the minimalistic style of this poster because you can make something minimalistic while still being very unique and individual to the film, which helps it to stand out amongst other film posters you see at the cinema which can follow genre conventions a lot more.