Me and Earl and The Dying Girl - Website Analysis

This homepage is very interesting because as soon as you click on it, it becomes interactive without you needing to do anything. This is because the background image which takes up the whole screen is a series of short clips from the film in a random order, and there is a repetitive music which plays (and you have the option to mute it). This draws the viewer in because it creates atmosphere and they will most likely spend time watching the round of videos all the way through before they click on anything else on the page, so they will already know if they are interested in the film by what they have been shown. I know that if I included videos that play automatically like this on my page, I would choose shots that are interesting and enticing so they show a positive representation of my film because I will want as many people to watch it as possible.
There are a lot of links to click on on this page, such as the social media icons, including the follow button for tumblr (similar to TFIOS with the fact is has been made on a social media platform) which allows for multiple options as audiences will be active on a range of social medias and therefore there should be atleast one which they can follow and will often see the content that is posted. For my film promotion I am going to create a range of social medias to target my audience of young people as they are prominently active online, and also allows for easy marketing because the content can be retweeted/reblogged so the users are sharing it with their followers which spreads it further.
As the background is constantly changing, there is not much of a colour scheme because it is just natural colours that are in the shots and therefore the text and shapes on top show me that the main colours are white and orange. White has most likely been chosen because it will stand out over all the background shots so that the title and text will always be visible for the website viewers to read. Orange has only been used twice so it is eye catching and links to the most important things, which is to buy the film and watch the trailer for it. This tells me that the main purpose of this website is the selling of the film because these may be the only links that someone who briefly visits the website and does not interact much may see and click on. I know that on my homepage I will want links for buying the film or to what platform audiences can view it on such as cinema showings or if it was on Netflix etc.
Another image I can see are the age rating, which seems like it is on there for legal reasons and gives it a professional look, and this is something that I can emulate to make my website look authentic. There are also film festival awards in the reef logo, which firstly tells me, as someone who is a film enthusiast, that this is an indie film because it has been in film festivals. Much like how it appeals to me, this could appeal to a niche audience of indie film fans because they will recognise the film festivals and the fact is has won awards shows that the talented film making has been recognised and accredited by other professionals in the film industry. To more of a passive and mainstream audience, this is still appealing because winning awards gives the film more of a support that it is good and worth watching. As my film will also be an indie, film festival awards will be the type of ones I include on my webpage, rather than having an Academy Award or Bafta, and it also seems more believable.