This is the poster for Richard Ayoade's film 'Submarine' which was his directing debut. It has quite a minimalistic design that seems to be aimed at an indie audience, with a clear colour primary colour scheme. I think the colours are the the most stand out thing about this poster, and the use of all three primary colours create a sense of simplicity and things being raw. In my opinion, the three colours do not have much relation to each other and have not been used together to spark one particular emotion, because they are all contrasting and can go into different tones and mixes but instead are just in their simplest forms. Blue connotes with sadness, red can represent love and passion, and yellow usually symbolises happiness, and I think these are the three basic human emotions that everyone feels, showing the audience that this is a narrative about people and relationships. I would like to use a similar technique for my film poster because our genre is a teen romance, we should use colours which represent the upbeat and energetic feel that these type of films tend to have, such as bright yellows and oranges. In this poster the colours are a lot more vivid than how we see them naturally, creating a sense of hyperreality and the fact that this may be an indie film because of the aesthetics. Furthermore, the first part of 'submarine' being yellow, could be a reference to the Beatle's song 'yellow submarine', and an audience of this poster will feel complimented of their knowledge and could be more keen to see the film for this reason. As I have watched the film, I know that Ayoade has put in many blue and red details to symbolise the characters, and I think that the poster has tied into the visuals of the film nicely, which is another thing I would like to take on board when creating my poster which relates to my trailer. Therefore, if someone finds just this poster aesthetically pleasing, the chances are they will probably enjoy the cinematography as well. Having a clear colour scheme throughout can make the film and marketing campaign cohesive as well as interesting to look at so it stands out amongst other mainstream films in cinema.
Other ways that the colour in this poster has been used to create meaning is in the blue tint just under half of the bottom. This looks like water and as it stops half way up the boys face, where he looks big eyed and worried, this creates a sense that he is submerged (much like a submarine), giving a hint as to what the film could be about. The blue rectangle shape sort of acts like a prop, and this a key thing I need to include in my poster because it can give a hint as to what the film is about without giving a lot of detail away. At the top under the quote are five stars, which are also in the same colour yellow as the 'sub' part of the title. Yellow is a positive colour and with the fact everyone knows five stars is a top review a film can get, a positive message is reinforced on the audience about this film. I would definitely like to show some sort of rating on my poster as it is a common feature of posters so it helps to make it look authentic, and I will want to show my product in the best way possible which is what all producers do when creating their marketing products. Overall the colours of this poster work well together to get a uniform and attractive looking poster which sparks a range of emotions on the spectator as well as hinting to how the main character feels in the film.
I think the quote 'The most refreshing, urgent and original debut the British film industry has seen in years' is effective to place at the top of the poster as it is the first thing that audiences read, besides the title, and therefore is the most important information to what the film is actually about. The quote itself uses many attributive adjectives, showing that this must be an engaging and thought provoking film. For a film loving niche audience, this will attractive them as they will want to be spectators and take away opinions they can discuss after. Whereas for a mainstream audience, this is still a big pull for them as there are positive connotations from the fact the quote is most likely from a reliable source that knows what they're talking about, and therefore this film must be good and worth spending their money on. I think the reference to 'the British film industry' is a key one because the target audience of this will British, and therefore they may agree that the film industry in this country is not as exciting or as much of a spectacle as they wish it was and so this film stands out.
Although there are not many names on this poster, this reinforces the fact that it is aimed at more of an indie audience because they are not into a stellar cast. This brings out connotations of indie films vs big blockbusters and perhaps shows that this film is more narrative and film making technique based and so will have more substance to it for a spectator to discuss, and not just a film that was designed to make a huge profit. For a broader audience however, the directors name 'Richard Ayoade' may stand out because he was on the Channel 4 show 'The IT Crowd' and he is known for being funny and playing a humorous character. Therefore he is the star power when it comes to his own film, and most likely the humour will be good British humour that the national target audience will be fans of. As there are no stars in our film, Submarine can sort of relate to ours, even though there are people recognisable, especially to the British Film industry. So therefore, when putting our stars names on our poster, we can include adjectives that could suggest that our target audience of teenage girls would know them.
In conclusion I think that this is a very interesting and attractive poster that intrigues audiences and therefore will bring in a wider range of people that may not have thought about investing into the product at first. It's use of colours is definitely something that I think I can emulate will the fact it represents emotions and has a big reference to the colour scheme in the film. I also think the minimalistic style shows that posters do not need to be big and flashy to be engaging and also represents the style of what film it is. As our film will most likely be an indie that is entered into film festivals, I think using minimalism is a good way to present this because it connotes with this genre of film.
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