Paper Towns - Website Analysis

The image on the homepage for this film website is a close up of both the stars which takes up the whole page and there is not much background to see behind them, which is blue. Immediately I can see that the main colours seem to be blue and yellow, which are contrasting and bright. The brightness of them could appeal to the young teenage audience because it is energetic and connotes that the story is fun and lighthearted. So automatically there is a clear impression of who the story follows, what type of genre it is, and the type of audience it would appeal to and this as an important thing I need to establish as soon as someone opens my website.
On the left hand side there are three tabs which allow the user to interact more. They are split up by colour and font size, specifically the snapchat one is interesting to me as the colour is the same as the app and the font is different. I think having three is a good number because it shows there is more interaction but does not bombard a user with loads of things to do at once so they can smoothly work their way through. Further more the right hand tab, which is a gif (something that is a new and visually interesting to look at) will most likely link to much more things as story connotes with adventure and therefore exploration of the website, whereas this homepage seems more for the promotion and being able to buy the product. Also, the fact that is it at the bottom left tells me this is the last thing the producers wanted users to click as people read for left to right and work their way down. So once they are done on this page that will be the last thing they see and click on and can be taken to much more fun content that relates more to the narrative of the film. The difference in aesthetics of these tabs will appeal to different types of audiences and they will want to explore different things. Such as the main target audience of teenagers may click on the bottom left first because they see it has the stars on, which are celebrities they recognise, and because the characters relate to the narrative, this is what they are interesting in rather than ordering the dvd straight away. While it is important for me to include a lot of tabs on my website, I have learnt to that if I am going to make them big like these ones then it is better to have less so it is not over bearing, but if I want to include a lot more options at once then having a simple look is better (such as while TFIOS homepage).
Both TFIOS and Paper Towns relate to each other, with this page having the text "From the author of The Fault In Our Stars" at the very top, promoting this film as well and suggests that an audience who liked that film will like this one. They have used the font that is specific to the previous film which makes it personal and stand out, much like how the Paper Towns title has a font which also looks like handwriting, giving it a unique look. It also makes it seem professional as it shows all the thought and personalisation that has gone into it instead of picking a pre made font that anyone can get access of. For my film title I should find a way to create a personal font that could be well recognised such as how many films have famous looking titles such as Jurassic Park and Back To The Future, because all though these are not of the same genre as my film, it builds an image for the film.