This is a poster for author John Green's novel adaptation of 'The Fault in Our Stars.' I think the star of this film that is represented on the poster is the characters. An aerial medium shot is used where both of them take up as much room in the frame as each other, which tells us that they are both equally important and are co stars rather than it being one main star. However the female is placed the correct way up for the viewer to see, which tells us that she is the one to look at first, and could be slightly more important. However I think the only reason she is more important is as it is from her perspective which I know from reading the book which is her first person point of view, and the trailer is also narrated by her. Other than this, the boy is the second person we look at, and from the affectionate position they are placed in, we can tell that this is a story focused on the love between them, and as it takes two people to have a relationship, they are both extremely important to convey this meaning in the poster. The placement of the characters is important for our poster as we have three main characters, and as that is odd, we will most likely need to have the most important or one we want to point of interest to be on first, in the middle. I think that this should be 'Ava', because all though the narrative does not always focus on her, she is a main part of the title (My Friend Ava) and therefore the viewer of the poster will need to know which one out of the three she is.
A convention of film posters that is used in this one is a tagline, this one being 'one sick love story', reinforces audiences assumptions that this is a romance. The adjective 'sick' gives a hint to the plot that they both have cancer, as also relates to the teen target audience as this is a positive adjective that they use in their vocabulary. I like this idea of having words that the target audience will understand because it seems more personal to them and makes them feel relevant, which is something that I would like to create with the tagline I use.
Like all the other campaigns I have seen for the film, as well as the book cover, the font of title has stayed consistent throughout, which makes it recognisable. If someone quickly walked past this poster than they most likely would be able to pick out what film it is for because they would have seen a bit of the title as it is placed in the lower middle bit of the poster where they are likely to see it. From this they can associated the font with the film and it will be on their mind. For my title, I want to use a fond that someone wouldn't find on the standard ones on their computer, and to look interesting so it will stand out amongst other film titles. If someone were to write something else in the same font, the desired effect is for someone to be able to recognise that the font is the one in my film title.
The line at the top 'Based on the New York times #1 best seller' I think will not be the first bit of information read first, because the title is the biggest and a lot of other text is placed straight under. however, when the spectator does get round to reading this they will be impressed by the credit the book has earned and therefore will trust the narrative to be good. With romance films, I definitely think it is the plot that drives the film over anything else and the fact that it is based on a story sells that this is a good narrative. Many other films of the young adult/teen/romance genre will be based on novels and although our film idea was not an adaptation, I could include a piece of text on my poster similar to this which shows the film was based off a piece of fiction. For example 'from the award winner author...' or 'based on the young adult spectacle...'. This type of text would also to be good to include information about awards from film festivals, or whether it was made by the same creators of another critically acclaimed film of the same genre, as it builds up a good reputation for the film before the audience may have even seen the trailer or anything else about it.
In the lower left and right, there are small grey bits of text that say '#TFIOS' and 'thefaultinourstarsmovie.com', linking the audience to areas where they can find out more. Their target audience will be able to understand the hashtag because teenagers are very active online, further including them in the campaign which compliments them so they have good opinions of the films marketing. The fact that it is small and grey means it does not stand out to much, which I think was a good decision because it is not crucial information, but it is still there for an interested viewer to read. Having something like this in a corner could be a good thing to use because I am going to have an online marketing campaign for my film so taking advantage of the poster platform means it gets it out to a further audience so they do not have to find us themselves first, and also ties all the marketing together. I think this is a feature that is becoming more popular on film posters with the growing age of digital technologies and therefore having it on my poster could show that our film is new and relevant to the current times, appealing to the audience of teenagers that are aspirers.
Last the release date is included right at the bottom, so that if a viewer has read everything then they are most likely interested to invest their time into it, and therefore this is the last bit they read and can get them excited to see it. 'June 6' is also a date which is mostly likely in the school holidays for American teenagers, so they will have more time to go to the cinema. What I can learn from this is to have a release date in a UK school holiday as our film also has a teenage audience and we will want them to be able to see it closest to the release date.
Ultimately I like all the features that have been used on this poster together to create a lot of information about the films release, as well as appealing a lot to the audience through the image and vocabulary. I think I can take away a lot about the framing of the subjects in the image, as well as having a clever tagline because the audience will think that it is clever and remember it.
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