TFIOS - Webpage Analysis

This is the homepage for 'The Fault In Our Stars' website for the film. As I can see in the top right hand corner, the website was created using the social media site Tumblr, and there are also little icons to other social media websites that the film is being marketed on. I think the marketing of the film has obviously deliberately chosen this platform to appeal and interact with their target audience as it is a feature of Web 2.0 and will commonly be used by teenagers and young adults, who will be the ones targeted in the films promotion. The fact that users can follow the website on a blogging and social media type of website means that they will be notified about new posts, instead of having to revisit an external website to keep up to date with the film. It also has the feature for users to reblog, which allows the audience to essentially help with promotion, as they are encouraging the two-step flow in a digital way, so that their followers can see the films content if they have reblogged it. Using a social media website such as Tumblr as a platform for my webpage could be good as my target audience will be similar to that of this film, and I know as a teenager myself that this age group is one of the most active online and on social media it is easy for the users to come across the film instead of having to search it up themselves.
The top two thirds of the page are taken up by a picture, which is a photo of the two stars with an illustration as the background. Having it the largest box on the page makes it eye catching so that it is the first thing a user will look at and therefore this space needs to be used effectively so they will make an audience that is just interested in looking at the picture, want to see or buy the film. I think using illustrations makes it unique and aesthetically pleasing, and the white highlight of the cannula draws attention to the fact that this is an important prop and therefore tells the audience that a big part of the story is her illness. The two main stars will help a viewer to judge whether this is the type of film for them, and therefore having a boy and a girl in an affectionate pose signifies that this a romance genre. The background colours of the image are mostly dark, highlighting the main stars even more, and the fact that they are in the centre makes them the focus. Whether my image of my film stars is large or small, I need to make them stand out from the background so that it is clear they are the focus.
Picture to title ratio is very similar as the title is a almost as big as the two stars, so that it still looks large next to them and they are the centre of attention on this page, however when looking at the homepage as a whole, it is not very big or eye catching. For me as a viewer, my eyes were immediately drawn to Hazel and Gus and then I drifted my attention to the title and the other interactive features. Therefore when designing my webpage, I think having a title on the main image and near the stars is a way for the audience to receive a lot of information without shifting their gaze all over the place which will make them dislike the website as they have to put in a lot of effort. The first thing that will attract their attention must give details about the name of the film, who it follows, and have a clue as to what the narrative is about such as in a prop.
There are many tabs which link to other pages, ranging from the selling of the film (soundtrack and buy now) to many interactive features, some of which are new and exclusive to this film in particular (my little infinity). This gives a user a lot of content to do while they are on the website and therefore they could be on it for a while and the more time they spend on it than the more they will be persuaded to watch or buy this film. I think I need to come up with a few interactive features that are particular to my film, as well as having the conventional tabs to a website, because it will make my website and film memorable and fun for a user to use. If the features are new and exciting then there is a chance they will tell their friends to go on the website, promoting the film even more.
The colour scheme of this website is similar to all the other promotional materials I have seen for this film, showing that there is a consistent one across the platforms and makes all the material cohesive. It is clear to see that the main colour they have chosen is blue, and the only other colour (apart from the ones in the photograph) is white, with the exception of the yellow stars. I think these have purposely been made yellow which is contrasting to the blue to make them stand out, especially since they relate directly to the title. Even the tumblr logo is blue so it fits with the colour palette for this page. Although the yellow is contrasting, the tone of the colours are similar so that they fit well together and do not look unattractive. For my own film I need to chose a colour palette that looks nice together and has relation to the colours used in the film. I also think that having a colour that stands out amongst the rest would be an effective feature so the image that is highlighted with this is eye catching, and therefore I need to make an appropriate selection for what I use the contrasting colour for because it should be important to the film.
The other main bit of text on this page at the bottom is promotion for 'Paper Towns' which is a film very similar to this as they share production companies and they are both books by the same author. This promotion is effective to have on this predeasing films website because it tells audiences that if they liked TFIOS then they may like Paper Towns. Something similar that I could include in my films website is to have a text which says "From the makers of" as it a conventional feature of film websites and can show the link between films of similar genres and how the same audiences are being targeted.